The Power of Purpose: A Salute to our Frontliners

As our society fights with the profound implications of Covid-19, corporations must step up and help support the government in taking action. 

As the number of confirmed coronavirus disease 2019 (COVID-19) cases rises every day in the Philippines, hundreds of front-liners such as doctors, nurses, and janitors are working together to save lives and stop the spread of the virus. Italpinas Development Corporation (IDC) through its Primavera Sales Office expressed support the front-liners of Northern Mindanao Medical Center (NMMC) last March 20 & 24, 2020.

“Every front-liner working with these patients is potentially putting their health at risk, and we feel it is our duty to support  and thank them, in any which way. A simple meal is a good expression of gratitude ,” said Frances Mae Galvez, IDC – Brand Manager.

IDC shared a simple appreciation by giving hearty lunch meals for the health workers of NMMC. A simple gesture that the company hopes to lift the spirits of our brave front-liners. NMMC served as the Region’s most advanced medical center and served as the front line in Northern Mindanao’s fight against Covid-19.

So every time you think about breaking the restricted movement order, think about our exhausted medical teams. And think that a single case can lead to a few thousand in less than a month. 

The medical teams on the frontlines of this war against this virus are our lifesaving defense. Let’s not make their work any harder, because they are the only line we have.


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